“Cola Wars” (***1/2 out of four) was an exceptionally well-done and well-researched documentary about the historic battle between Coca-Cola and Pepsi for the soft drink market and how this affected consumerism significantly in the ’70’s and ’80’s in multi-million dollar endorsement deals with various artists and also later led to Coke historically changing their recipe and marketing strategies for a brief while. Particularly fascinating for those who lived through this time period and also features interesting commentaries on how this tied into capitalism and consumerism of the ’80’s and features plenty of interviews and old commercials.